Senior Copywriter & Editorial Lead
6+ years crafting content that performs — from SEO-driven editorial and brand copy to content strategy and workflow optimisation. I help businesses find the right words to reach the right people.
I'm a Cape Town-based senior copywriter and editorial lead with 6+ years of experience in content strategy, editorial review, and brand communications. I've worked with brands like MyEdSpace, Coach Parry, and Digital Warrior — overseeing content pipelines, refining brand voice, and producing SEO-optimised editorial that drives real results.
My work spans long-form articles and blog content, video scripts and training materials, corporate messaging, and digital content for AI-driven platforms. I specialise in aligning editorial standards with business goals — making sure every piece is clear, on-brand, and built to perform.
I've increased organic traffic by 30%, boosted user engagement by 40%, and cut editorial turnaround times by 25% through smarter workflows. Whether it's a single landing page or a full content strategy, I bring the same standard: no fluff, no filler — just words that work.
A selection of published articles, content projects, and copywriting work.
How Sarah Ferguson's extravagant daily feasts contributed to debts exceeding £3.7 million and her eventual eviction from Royal Lodge.
Read articleWhy popular aftermarket mods like custom rims and performance chips often void warranties, reduce resale value, and trigger expensive repairs.
Read articleAn iSeeCars analysis of 174 million vehicles reveals which imported cars are most likely to hit 250k miles, with Toyota and Honda dominating the rankings.
Read articleThe fastest-depreciating vehicles on the market, with the Jaguar I-Pace losing 72.2% of its value over five years. Luxury and EVs hit hardest.
Read articleSix classic American performance cars — from the Shelby GT350 to the Plymouth Superbird — that were commercial failures but now sell for hundreds of thousands.
Read articleDebunking viral claims about Princess Anne's alleged ability to instantly read Meghan Markle — tracing the narrative back to speculation rather than verified sources.
Read articleA record-breaking warm water blob spanning 5,000 miles across the North Pacific threatens severe winter disruptions and marine ecosystems from Alaska to California.
Read articleFrom the Antikythera Mechanism — an ancient analog computer — to the rust-resistant Iron Pillar of Delhi and the undeciphered Phaistos Disc, nine artifacts that still puzzle researchers.
Read articleElephants fleeing before tsunamis, snakes emerging before earthquakes, dogs panicking ahead of seismic events — and the science behind why animals sense disaster before we do.
Read articleHave a project in mind? I'd love to hear about it. Reach out via email or connect with me on LinkedIn.
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