Senior Copywriter & Content Writer
6+ years crafting content that performs — from SEO-driven editorial and brand copy to direct response, landing pages, and email sequences. I help businesses find the right words to reach the right people.
I'm a Cape Town-based senior copywriter and content writer with 6+ years of experience across direct response, long-form editorial, and brand communications. I've written for brands like MyEdSpace, Coach Parry, Digital Warrior, and Adspire — researching, planning, and producing content that drives real results.
My work spans landing pages, email sequences, ad copy, and sales pages on the direct response side, plus long-form articles, blog content, video scripts, and digital content for AI-driven platforms. I specialise in matching tone and structure to the offer — making sure every piece is clear, on-brand, and built to perform.
I've increased organic traffic by 30%, boosted user engagement by 40%, and shipped 300+ published pieces across the four years I've been freelance. Whether it's a single landing page or a full content strategy, I bring the same standard: no fluff, no filler — just words that work.
A selection of published articles, content projects, and copywriting work.
How Sarah Ferguson's extravagant daily feasts contributed to debts exceeding £3.7 million and her eventual eviction from Royal Lodge.
Read articleWhy popular aftermarket mods like custom rims and performance chips often void warranties, reduce resale value, and trigger expensive repairs.
Read articleAn iSeeCars analysis of 174 million vehicles reveals which imported cars are most likely to hit 250k miles, with Toyota and Honda dominating the rankings.
Read articleThe fastest-depreciating vehicles on the market, with the Jaguar I-Pace losing 72.2% of its value over five years. Luxury and EVs hit hardest.
Read articleSix classic American performance cars — from the Shelby GT350 to the Plymouth Superbird — that were commercial failures but now sell for hundreds of thousands.
Read articleDebunking viral claims about Princess Anne's alleged ability to instantly read Meghan Markle — tracing the narrative back to speculation rather than verified sources.
Read articleA record-breaking warm water blob spanning 5,000 miles across the North Pacific threatens severe winter disruptions and marine ecosystems from Alaska to California.
Read articleFrom the Antikythera Mechanism — an ancient analog computer — to the rust-resistant Iron Pillar of Delhi and the undeciphered Phaistos Disc, nine artifacts that still puzzle researchers.
Read articleElephants fleeing before tsunamis, snakes emerging before earthquakes, dogs panicking ahead of seismic events — and the science behind why animals sense disaster before we do.
Read articleHave a project in mind? I'd love to hear about it. Reach out via email or connect with me on LinkedIn.
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